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experthoot case study

Hey everyone,

I’m going to walk through exactly how we touched 0 to 32 K clicks for experthoot in 8 months.

I genuinely hope that it provides a behind the scenes look into what an SEO campaign can look like.

TL;DR

  • From 0 clicks per day to now 200+ on average.
  • Hardly took under 50 links.
  • 100 traffic pieces of content live on the site.
  • A very limited budget.
  • The campaign was executed by my team.

Background Story

We have launched this really new website in the highly competitive IT niche and now we hit 32K+ clicks over the months. We have focused on building quality content and links from the very beginning and you can see the results.

The DR of the website is : 33 and the traffic is constantly growing.

We’ve created very high-quality personalized content for all our informative articles and took original feedback from users who are regularly sharing their opinions on Quora and Reddit.

How we reached to 32 K clicks:

  • Fixed all pages according to the core web vitals.

  • Created 10-15 topical content clusters to rank money keywords.
  • Improved internal linking
  • Filled content gap by competitor analysis

We’ve focussed this website entirely on writing How-To Articles and Guides.

Our website only has 1000+ articles in total till now.

  • Took 10-15 backlinks to rank competitive articles
  • Added 3-4 relevant external links from top authority websites
  • Deoptimized articles which are overly optimized

Proper Keyword Research & Reverse Engineering

Like any new domain, I needed to focus on queries I was confident I could rank for.

I knew there were no commercial pages early on in planning.

So it was easy for me.

Find as many relevant, easy-to-understand “IT” topics as you can. I planned keywords with enough volume.

We have started reverse keyword engineering by spying on our top competitors with Ahrefs and came up with keywords which have high traffic volume with medium difficulty.

Improved Intro – Outro Of The Articles

We’ve used Jasper.ai to improve the intro and outro part of the articles, this helps a lot to decrease the bounce rate and increase conversions from the articles.

We’ve used PAS and AIDA copywriting formulas to improve our articles.