You’ve never used Twitter before and don’t know where to start. Our Twitter for Beginners guide will help you with everything from setting up your profile to learning the language.
If this is your first time using Twitter, welcome!
Twitter is a great place for businesses and people to show off their work. It’s a great way to share company news, join popular conversations, build your brand’s voice, and get people to visit your website.
In this guide for people who are just starting out on Twitter, we’ll go over all the basics, from setting up your profile to making a great content strategy that helps you reach your goals.
How to Use Twitter for Beginners in 2022– Tips and Tricks
1. Set Up Your Profile
Setting up your profile is the first thing you should do if you’re new to Twitter. People will know who you are and what kind of content to expect from you this way.
- A handle. You must have a unique handle for your Twitter account after the @ symbol. Maximum of 15 characters.
- A name. Your Twitter name is a unique identifier that can be changed and will appear above your handle in every Tweet. Your name can be the same as your username, a hashtag for your brand, a slogan, etc. It’s up to you! Characters: 4 minimum, 50 maximum.
- A profile picture. The best size for profile pictures is 400×400 pixels.
- A cover picture. The best size for a cover photo is 1500×500 pixels.
- A brief bio. A short, sweet description of who you are and what you’re all about. Maximum of 160 characters.
- Your website’s link.
Because your handle, profile picture, and cover photo all serve as visual representations of your brand, they should be of excellent quality and convey your unique personality.
Just as your bio will be the first opportunity to communicate the tale of your brand, use it wisely.
A Twitter handle and name can be used as your profile picture if you’re a business.
Choosing a high-quality photo of yourself is a good choice if you’re an influencer or content creator.
2. Learn the Lingo
To be successful on Twitter, you’ll need to become familiar with phrases like Retweets, Quote Tweets, and Mentions.
You’ll be able to utilize Twitter more effectively and produce better material if you’re familiar with its capabilities and the language its users use.
To get you started, here are some foundational terms:
- Hashtag: When the # symbol is used to introduce a word or phrase, that word or phrase will be capitalized. Clicking on a hashtag will bring up all of the Tweets that contain that particular hashtag.
- Mention: It’s called a “mention” when you mention someone else in a Tweet by providing their handle. In your Notifications, you’ll find a list of all the Tweets that mention you.
- Retweet: Using this feature, you can share other people’s Tweets directly with your followers. You can retweet other users’ tweets to share relevant information, useful links, or other materials. It’s also possible to resurrect a previous Tweet by Retweeting one of your own.
- Quote Tweet: Using Quote Tweeting is the best way to Retweet something while also adding your own thoughts.
- Thread: A group of Tweets from the same account that can be used to add more information or updates to other Tweets.
- Like: A different way to respond to a Tweet is to “Like” it. Likes are a great way to let people know you appreciate them. Click the Likes tab on your profile page to see all the Tweets you’ve liked.
3. Use Twitter’s Different Content Formats
While the original purpose of Twitter was to disseminate text-only communications, you can now add images to your Tweets to make them more engaging.
In fact, GIF-enhanced tweets get 55% more retweets than those that don’t.
You can include a photo, video, or GIF in your Tweets:
Polls may be a fun way to get your followers more involved with your Tweets.
LEGO utilizes polls to communicate with their customers and educate them:
Twitter just launched a Voice Tweets function, which allows users to record and post voice messages.
By doing so, public leaders and artists can show off more of their individuality and build a stronger bond with their followers.
As part of Twitter Spaces, you can chat in a podcast-like format with your followers and others who share your interests.
For Twitter, it’s critical to consider not just the content of your message but also the tone in which your message will be delivered to your audience.
4. Create a Content Strategy
What’s next after you’ve mastered the Twitter basics?
Developing a content strategy and setting goals. Think about why you’re using Twitter before you create or post your first Tweet.
The following are some possible goals:
- Traffic on the website increased by 10% month-over-month
- Gaining 15% more followers per month
- Developing an engaged community and increasing engagement by 25% YOY
- Engaging your brand in five relevant, topical conversations each month
Depending on your niche, developing content pillars will help you determine the type of content you’ll create on Twitter.
Millennial and Gen Z culture are among the content pillars of Skylar Marshai, a social media and brand strategist.
5. Build Your Twitter Community
In order to use Twitter effectively, you must first learn how to follow other users, compose Tweets and participate in trending conversations.
If you want to build your Twitter following, keep the following points in mind
1. Research Relevant People Within Your Industry or Niche
Find out who’s talking about the topics you’re interested in on Twitter by using industry hashtags.
Think about using the hashtag “#GraphicDesign” to connect with other graphic designers on Twitter who are also talking about their work.
2. Take Note of Competitors in Your Space
Do some research on who you consider being “competition” on the platform.
Knowing how other companies and creators are using the platform is helpful, but you don’t have to follow their path.
3. Create Engaging Content
On Twitter, communication and community building are the keys to success.
Create engaging Tweets by including GIFs, polls, or links to relevant articles or blogs in your tweets, or by simply tweeting about them on a frequent basis.
6. Analyze Your Performance
It’s crucial to maintain track of your Twitter activity once you begin using it on a daily basis.
Using Twitter’s Analytics feature, you can monitor follower growth, the most popular tweets, the number of impressions, engagement, and more.
You can keep track of all your social media analytics in one place utilizing Later’s Analytics (rather than using the native analytics tools for each network).
You can track your Twitter account’s performance over time, see how it’s growing, and see which of your Tweets are getting the most attention.
Finding out what works and doesn’t work will help you design content that is more appealing to the people you want to reach.
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Conclusion- How to Use Twitter for Beginners
Even though these Twitter pointers are aimed at newcomers, they can be used by companies of any size.
On Twitter, we’ve seen more than our fair share of huge organizations make embarrassing mistakes. So, to stay on top, it’s always a good idea to brush up on the fundamentals.